A Guide To Inbound Marketing For Small Business by Izabela Cottle

For as long as your article ranks in Google, you’ll receive consistent, passive organic search traffic. However, if you create content around topics that people are constantly searching for in Google, then there’s guaranteed continued interest. They may get an initial burst in traffic (“spike of hope”) when first published, but interest wanes (“flatline of nope”) when people are no longer interested. While you can publish any content as long as it’s interesting to your audience, most of these articles won’t get traffic long-term. content designed to rank high on search engines. SEOĪt Ahrefs, our acquisition strategy is centered around SEO-driven content marketing, i.e. So, the first step is to attract potential customers.įor inbound marketing, this is done mainly via creating and publishing content, aka content marketing. If people don’t know you exist, they can’t buy your product. Here’s how we use inbound marketing at Ahrefs. Together with an industry-leading product loved by our customers, inbound marketing has helped us grow into one of the most popular SEO tools on the market. Our YouTube channel has ~209,000 subscribers and gets ~355,000 monthly views. Our blog receives 600K+ visitors per month. We spend a large portion of our resources on creating helpful content that teaches our customers SEO and digital marketing while promoting our product-like the post you’re reading right now. Well, inbound marketing is essentially our entire marketing strategy here at Ahrefs. But how is it actually executed in reality? You’ve seen how inbound marketing works in theory. How to get started with inbound marketing

A Guide To Inbound Marketing For Small Business by Izabela Cottle